3 Easy Ways to Focus on Growing Your Private Vascular Practice
Leaving the hospital setting or other existing medical network to establish your own private practice can feel daunting, but it doesn’t have to be. In fact, once you have picked your location, staffed your team, and decided on what technology best suits your needs, all you have left to focus on is sustainable growth.
The challenge? Making it happen.
But don’t worry, if you’re looking for new and easy ways to continue your practice growth, we’re here with some helpful recommendations:
#1 — Network, Network, Network
One of the easiest ways to continue growing your private vascular practice? Easy — it’s all about networking with other physicians in your community.
“Any effective marketing strategy has a diversified approach, so it’s essential that you don’t do all your marketing online, but you also connect with other professionals and practitioners in the field,” LinkedIn confirms. “It’s important to think of yourself as an advocate for your business, rather than ‘selling yourself.’”
In other words, the stronger your relationships with nearby general practitioners, podiatrists, dermatologists, and others, the more likely it is that they will refer their patients to you in the future.
And if you don’t have the time to hit the pavement or go door-to-door at the moment, simply send a friendly LinkedIn message. Never underestimate the large impact a small gesture can have on your practice development.
#2 — Enhance the Patient Experience
When it comes to your business, growth is all about sustainability — and you can’t sustain your patient numbers if you don’t acquire new ones. Luckily, that’s where word of mouth can come into play.
By providing the utmost in both treatment and one-on-one care to your patients, you can enhance their experience and make you their number one recommendation to friends and family members.
Just remember to stay within your day-to-day capabilities and adjust when necessary.
“Focus on providing appropriate care to as large a community of patients as possible,” the American Academy of Family Physicians (AAFP) advises. “If you feel overloaded seeing a patient every 20 minutes, the process needs reform.”
#3 — Optimize by Outsourcing
At the end of the day, your center management and growth processes are going to be unique to your practice. What works for one physician won’t necessarily work for you and vice versa.
Thus, “anticipating pitfalls is a fundamental part of the clinical side of medicine and a physician just starting should apply that same thinking to establishing a private practice,” the American Medical Association (AMA) recommends.
And if your volume of responsibilities is growing overwhelming, why not outsource it? Specifically, why not join America’s fourth-largest network of vascular labs and practices?
Here at American Vascular Associates, our team of industry experts offers unparalleled services meant to help take the burden of running the business off your shoulders. This way, you can return to what matters most: your patients.
From the revenue cycle to marketing, center management, and even joint venture partnerships, our synergistic model of outpatient care is designed to streamline your processes, enhance your efficiency, and give you back your time.
So, are you ready to join American Vascular Associates? If so, get started today by contacting our corporate office at (877) 685-3281!
