How to Market Your Private Vascular Practice in 2022
So you’ve established your physical private practice, obtained your state-of-the-art vascular technology, and staffed your office.
But… now what?
As your practice grows and evolves, you’ll want to make sure you remain available to the revolving door of patients seeking treatment. And one of the best ways to get the attention of prospective patients is to simply take your marketing efforts to wherever they are.
Here’s what to keep in mind:
Entering the Digital Domain
With the dawn of the digital age, marketing efforts have leaned more and more into the world of pixels and online analytics.
After all, “77% of prospective patients are using search engines before making a phone call or booking an appointment,” according to LinkedIn. “This means people are researching you and your competitors.”
Thus, you want to ensure you make the most of both Google Ads and search engine optimization (SEO) strategies.
Not only will Google ads allow you to show up faster on the first search results page — and to the correct targeted audience, if desired — but it will provide you with the means to easily track where your money is going and adjust your campaign if necessary.
Moreover, for organic results, you can tailor your use of language on your website. Using the right keywords and back-end formatting, you’ll be able to take advantage of the search engine algorithm and rank higher on the relevant results pages.
Seeking Social Solutions
While social media might not initially sound like the most profitable space for your private practice’s presence, it may prove more successful than you expect.
This is because “the goal of social media is to build a community and provide a way for people to become a part of your organization,” Invideo explains. “There are many tools and techniques that can be used to form a successful social media strategy using photos, links, and flyers that patients can share and interact with.”
In particular, Facebook and Instagram will help you build trust and credibility with your audience depending on the content you choose to create.
Plus, “Facebook is the second most widely-used social media platform, and over half of its users check the website multiple times a day,” as reported by Hubspot. This means that you can find numerous new patients on Facebook when done correctly.
Tried, True, and Traditional
While the digital realm is where you’ll want to focus your strategy, you’d be remiss to neglect traditional media altogether.
“Traditional marketing is important because it reaches audiences who spend time away from their computers,” as explained by Indeed. “It can also reach a wider audience if you place your advertisements in public areas many people regularly visit.”
Examples of traditional marketing mediums include:
- Radio and television commercials
- Billboards
- Print magazines
- And more
So, when all is said and done, it’s best to think of your marketing strategy as one big machine, wherein digital media, social media, and traditional media are all three different (yet collaborative) cogs that generate the desired results together.
And if you need a little help marketing your private practice, American Vascular Associates is here for you.
Not only do we offer branding services and an entire marketing library specifically for vascular practices, but we’ll also work with you every step of the way — from development to center management, revenue cycle management, and more!
In other words, America’s fourth-largest vascular network is here to provide you with synergistic solutions that lead to sustainable growth. To begin the process of joining American Vascular Associates, contact our corporate office today at (877) 685-3281!
