Perfecting Your Social Presence for Your Private Practice
From TikTok dances to Facebook groups and Instagram live, social media is not short of, well, overwhelming. And that’s just for your personal page.
So, when your private practice as a whole comes into the picture, what does that mean for your social media marketing strategy? And how do you get the most out of each platform?
Don’t worry, we’re here to break down the basics for you. Simply read on to find the tips you need to get started on the right foot:
Strategizing for Success
First and foremost, let’s talk about the goals you should be setting for your practice’s social media presence. For example, contrary to popular belief, followers are not what you’re ultimately after.
“Social platform algorithms have limited how much brand content users see in the feed,” Forbes explains. “Meaning, even if you had a million followers tomorrow, only a handful would be able to see your post.”
In short, particularly as a health provider, you should not post with the intent to gain followers and patients. Rather, you should post in order to enhance your branding, as views and reach are more accurate indicators of your online performance.
Also, don’t just try to “go viral.” Rather, understand how the healthcare industry functions on social media — and how that intersects with the patient experience.
According to Medical Advantage, “91% [of social media users] say online communities influence healthcare decisions,” and “82% will share experiences regarding healthcare on social media.”
Content, Content, Content
Once your accounts are established and your practice has settled fully into its unique brand image, it’s time to decide what you want to post on social media.
And in this industry, providing reliable and credible information is everything.
“To engage with the public for the long term, you need to regularly provide valuable content that educates and informs,” Hootsuite explains, referring to Mayo Clinic as a good example. “The ‘Mayo Clinic Minutes’ are short, informative, and engaging. The videos regularly rack up more than 10,000 views.”
We recommend you post:
- Outcome statistics
- Answers to frequently asked questions
- And more
But don’t forget to keep your brand identity and personality in focus.
After all, “90% of consumers are more likely to engage with posts that embrace an organization’s personality,” Physician’s Weekly reports.
Optimizing by Outsourcing
Remember, though being on these platforms can be helpful, “social media should always be a complementary part of your marketing mix.,” research shows. “Also, there’s no one-size-fits-all answer for social media.”
In other words, social media is far from the end-all-be-all of your overall strategy.
But when you’re busy attending to your patients and performing life-saving procedures, how are you supposed to find the time to develop a plan for long-term growth and expansion, both online and offline?
Simple: You call American Vascular Associates. As America’s fourth-largest vascular network, our mission is to remove the burden of business administration from our partner physicians, thereby returning you to your patients’ side!
Not only does this mean providing you with a synergistic model for practice growth — from site development to center management and more — but it also involves a full library of marketing and branding resources.
In other words, the AVA network is physician-driven and patient-focused in the most comprehensive way possible! If you have further questions or are ready to begin the process of joining American Vascular Associates, please contact our corporate office today by calling (877) 685-3281!